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Social media management software: how to choose

Whoever runs accounts for clients, or their own channels as a creator, works with deadlines, approvals and payments every day. Scattered messages and notes lose some of them.

For social media managers

  • The accounts of each client on each platform, and who holds the access.
  • A monthly package: how many posts, videos and stories, and how many were published.
  • A content calendar where nothing is published before the client approves it.
  • Post results and a monthly report you can print for the client.

For bloggers and content creators

Each brand deal from the offer to payment: what must be delivered, the fee, the content deadline, usage rights and exclusivity with their end dates, and whether the paid content carries an advertising label. Gifts received from brands are recorded too, as many countries count them as payment.

Permits and the media kit

Advertiser permits and licences with their expiry dates, and a media kit printed from your monthly account numbers.

Your data stays with you

Bawabetna's program runs on your own computers with the records encrypted with you, separate permissions for the manager, creators, the media buyer and the accountant, and it works without internet. You can import your data from your previous software and try the program free for the first month before subscribing.

Questions?

Which computers does it run on?

The programs run on Windows computers. With several computers, one keeps the office's encrypted vault and the others connect to it over your local network.

Does it work without internet?

Yes. Booking, records, invoicing and printing keep working offline. Whatever needs to be sent is sent when the connection returns.

Where are my records kept?

In an encrypted vault on your own computer. Bawabetna does not host your full working records.

Who decides what is shared about a client?

The client. Clients manage their own consent from their own app; a professional never decides on their behalf.

Can I move my data from my current software?

Yes. Client lists and records can be imported from Excel or CSV files, with a preview before importing and the option to undo.

Is there a free trial?

Yes, the first month of every program is free, with all features and no card. Your data is saved on your device during the month; after 30 days without a subscription the program becomes read-only, and your data stays and you carry on as soon as you subscribe.

Which languages does it support?

Every program and this website work in 16 languages: Arabic, English, French, German, Spanish, Italian, Dutch, Polish, Portuguese, Swedish, Turkish, Indonesian, Japanese, Korean and Chinese (simplified and traditional). You can switch at any time.

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Practical tips for professionals and news about the programs, on the platform you already use.